Travel insights: Be prepared for experiential trends

Travelers are hungry for new and exciting experiences in 2022 and beyond. Microsoft Advertising Insights found that searches for Tour Operators are up 45% compared to pre-pandemic, and clicks are up 197% year-over-year.¹ Searches for Tourist Attractions are also up 14% compared to 2019, and volumes are expected to increase for this subcategory beginning in April.²

Searches and clicks for Concerts and Music Festivals are also rebounding. With 14% of survey respondents planning on attending a local music event during their 2022 travels, ensure budgets are in place in time for spring and summer events.³

Travelers are also expected to prioritize luxury experiences in 2022 and beyond; searches for Luxury Travel are up 26% year-over-year, and are surpassing 2019 numbers by 10%.⁴ Lastly, flexibility will also be key for travelers. We found that searches for travel insurance and travel brands’ policies are up 69% compared to pre-pandemic.⁵

For trending experiences and recommendations on how to maximize spend, download the insights.