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Insights to expand your keyword coverage for Truck Month

February 01, 2022
A man and a woman wearing safety helmets converse inside a truck.

March Truck Month is here. Third-party research shows that pickup trucks remain in high demand, with 21% of consumers planning on purchasing a truck for their next car.1 With searches and clicks increasing an average of 6% during this time period in 2021, there’s optimal opportunity for advertisers to reach truck shoppers.2

Forecasts show that searches and clicks are expected to increase by an average of 29% and 31% in 2022.3 Budget accordingly to prepare for these volume increases. Microsoft Advertising Insights also found that when looking at non-brand search queries, about 25% contain “sale” and 15% of the top queries include “used.”4 Expand your keyword coverage to include these top keywords.

Download the insights for full recommendations on how to maximize your performance during Truck Month.

[1] CivicScience: 31,552 responses from October 16, 2021 to January 14, 2022 (Margin +/- 1%).
[2] Microsoft internal data: January 2021 – December 2021.
[3] Microsoft internal data: January 2021 – February 2022.
[4] Microsoft internal data: January 2021 – December 2021. Total amount of queries is 28,079, filtered by SRPVs and split into two groups; brand term related, and non-brand term related.

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