Skip to main content

Experience new growth possibilities with Microsoft Advertising today >

Insight

The future of AI marketing: human ingenuity amplified

March 01, 2018

Over the past few years, there has been a lot of buzz surrounding artificial intelligence (AI) and its potential impact on the way people interact and the way businesses operate. Although AI itself is still at a nascent stage, we believe that we’re embarking on an exciting new era.

Microsoft and Bing are at the forefront of delivering a more intelligent search experience. By using AI and machine learning in marketing, we can enable more relevant consumer experiences and personalized, engaging advertising across the Bing Network. Advertisers and agencies will benefit from the investments and advancements that will define search going forward and its role in the future of marketing as we work to grow consumer connections.

That’s why we want to share where the industry is headed, our perspectives on the future of search and how you can take advantage of AI today.

Download our free eBook to learn more about:

  • Why AI is everywhere
  • How AI adds value and meaning to brand interactions
  • Forging stronger customer relationships with AI-powered devices
  • Embracing AI in marketing to improve relevance and performance
  • How to join the AI movement

Recommended for you

Blog post

CoPlanner: Revolutionizing ad operations with advanced AI

Today, we’re sharing how we’ve leveraged generative AI to revolutionize ad operations with CoPlanner. With the launch of CoPlanner, we’re taking a significant leap forward, combining the latest in language model technology and the ad operation knowledge to streamline the media planning process like never before.

May 23, 2024

Two people sitting in a room smiling at each other. One person is holding a laptop.

Blog post

Introducing Microsoft Advertising’s Performance Max

We’re introducing Performance Max, a new campaign type that perfects your creative and targeting combinations through automation.

July 26, 2023

Two smiling people using a laptop.

Blog post

The future of visual storytelling with media and Creator tools

Read more about the exciting products Microsoft Advertising has developed and how to use them to create your best ads and tell stories with images and videos.

June 29, 2022

A woman is sitting at a table and working on a laptop computer.