Case study
FxPro
The goal
FxPro, a leading online broker serving traders in 170+ countries, offers Contracts for Difference (CFDs) across eight asset classes: Forex, Futures, Shares, ETFs, Spot Indices, Spot Metals & Spot Energy. To combat rising customer acquisition costs in Brazil’s competitive financial services space, FxPro focused on creatively targeting relevant audiences to drive growth and reduce cost per acquisition (CPA).
The solution
FxPro partnered with Microsoft Advertising and InMobi Advertising to execute a strategic two-step approach: building a solid data foundation, followed by scaling. Leveraging Microsoft Advertising’s Performance Max to reach audiences across channels in the most optimal manner, the brand automatically responded to real-time shifts while incorporating strategic recommendations by InMobi Advertising. Launching with modest budgets and broad CPA targets, the brand ensured the first four weeks gave Microsoft’s AI room to learn and optimize. Gradual optimizations followed, including adjusting CPA targets, refining bidding strategies, narrowing focus to high-value audiences, and monitoring and utilizing creative assets based on performance. Search term insights helped identify keywords that drove higher conversions and Performance Max’s audience signals and search themes strengthened targeting. The result was higher click-through rates and incredible conversion rates.
“Partnering with Microsoft Advertising and InMobi Advertising to use Performance Max proved to be a fantastic decision for FxPro. The solution was highly valuable, with Microsoft’s AI ensuring we maximized conversions across Microsoft’s properties. The timely pivots suggested by the InMobi Advertising team enhanced the campaign’s effectiveness, lowered costs, and drove growth. We are now increasing our budgets and focusing on Performance Max campaigns."
— Ksenia Gorkusha, PPC- Specialist, FxPro
The results
Leveraging the power of Microsoft Advertising’s solutions and optimizing consistently with input from InMobi Advertising paid off for FxPro. The campaign’s strong performance led FxPro to boost its investment in Performance Max campaigns by 20%.
- 48% increase in conversions
- 65% lower CPA compared to previous campaigns
Ready to get started with us?
Your input makes us better
Take our quick 3-minute survey and help us transform your website experience.
