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Blog post
Shaping your identity strategy
A guide for marketers to navigate ads personalization in a post-cookie era.
Blog post
Power user’s guide to AI for advanced scenarios
In this blog post, we will share insights and tips on how to become a power user of AI for advanced scenarios. This is the first blog of a 3-part series, where we will focus on how you may develop yourself and your team to use AI effectively and confidently in your work.
Blog post
Consumer trust and ad potential in conversational search
Consumer interest in generative AI and exploring the many use cases for this emerging technology is increasing. Microsoft Advertising and Publicis Media collaborated on a custom research study to better understand how consumers are experimenting with generative AI platforms, the barriers and opportunities around adoption, and attitudes and opportunities for advertisers around AI-powered conversational search.
Blog post
Making CTV accessible to everyone
The Microsoft Advertising Platform revolutionizes Connected TV (CTV) advertising by offering a global marketplace for premium CTV buying and unique audience intelligence. It simplifies the process for advertisers, allowing them to scale on diverse supply, target the right audience with first-party data, and measure campaign impact effectively.
Blog post
What you can do with Copilot in the Microsoft Advertising Platform
If you’re already using Artificial Intelligence (AI), you’re in good company. According to the 2024 Work Trend Index Annual Report from Microsoft and LinkedIn 75% of knowledge workers are using AI. Users say AI helps them save time (90%), focus on their most important work (85%), be more creative (84%), and enjoy their work more (83%).
Blog post
You're creative, not AI: your guide to advertising image prompt mixology
Let’s explore creating AI-generated images for use in your marketing and advertising to accelerate your creative process and boost ad performance by applying the right mix of insights and methods of engaging with generative AI. Outlining a few use cases, we’ll explore some key ideas to create AI-generated advertising images that have performance insights mixed right in.