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Consumer trust and ad potential in conversational search

Consumer interest in generative AI and exploring the many use cases for this emerging technology is increasing. Microsoft Advertising and Publicis Media collaborated on a custom research study to better understand how consumers are experimenting with generative AI platforms, the barriers and opportunities around adoption, and attitudes and opportunities for advertisers around AI-powered conversational search.

June 18, 2024

Making CTV accessible to everyone

The Microsoft Advertising Platform revolutionizes Connected TV (CTV) advertising by offering a global marketplace for premium CTV buying and unique audience intelligence. It simplifies the process for advertisers, allowing them to scale on diverse supply, target the right audience with first-party data, and measure campaign impact effectively.

June 17, 2024

What you can do with Copilot in the Microsoft Advertising Platform

If you’re already using Artificial Intelligence (AI), you’re in good company. According to the 2024 Work Trend Index Annual Report from Microsoft and LinkedIn 75% of knowledge workers are using AI. Users say AI helps them save time (90%), focus on their most important work (85%), be more creative (84%), and enjoy their work more (83%).

June 13, 2024

You're creative, not AI: your guide to advertising image prompt mixology

Let’s explore creating AI-generated images for use in your marketing and advertising to accelerate your creative process and boost ad performance by applying the right mix of insights and methods of engaging with generative AI. Outlining a few use cases, we’ll explore some key ideas to create AI-generated advertising images that have performance insights mixed right in.

June 10, 2024

How Microsoft Advertising is revolutionizing productivity with AI

A 3-part series on how generative AI can empower advertising and marketing professionals to achieve more.

June 06, 2024

Editor support for Video ads and other updates for June

Learn about updates now available in Microsoft Advertising for the month of June.

June 04, 2024