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32 markets launch as Microsoft Advertising global expansion continues

May 04, 2022
Multicultural marketing strategists who specialize in activating experiential campaigns, that are focused toward Hispanic and Latino communities.

Increasing the global footprint of Microsoft Advertising

Today, we’ve launched Microsoft Advertising in 32 new countries across the Latin America (LATAM) and Asia Pacific (APAC) regions. This opportunity for advertisers comes just a few months after we announced the launch of 29 new markets in Europe and Africa, which marked the first phase of this year’s global expansion. Now, this second phase brings an even more substantial increase of our global footprint and marks a key way we are enabling advertisers to benefit from additional reach of our unique audience of Workday Consumers.

Starting today, advertisers will be able to connect with consumers in the following markets1:

21 new markets in Latin America

Microsoft Advertising is now live in Aruba, Bahamas, Bolivia, Cayman Islands, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, French Guiana, Guatemala, Guyana, Haiti, Honduras, Martinique, Montserrat, Panama, Paraguay, Puerto Rico, Trinidad and Tobago, and Uruguay.

11 new markets in Asia Pacific

Microsoft Advertising is now live in Bangladesh, Brunei, Fiji, French Polynesia, Guam, Maldives, Mongolia, Nepal, New Caledonia, Papua New Guinea, and Sri Lanka.

With global expansion comes global scale

Advertisers who are based or advertise in LATAM and APAC can now reach more consumers who are conducting product research and making purchases with search engines. The 32 additional markets available today will increase the reach of Microsoft Advertising by an estimated 59 million people who make 780 million searches monthly on Microsoft and partner sites.2

More global markets are on the way in 2022

We are in the middle of a phenomenal period of growth and expansion. At Microsoft Advertising Elevate, Rukmini Iyer—Distinguished Engineer, CVP, Microsoft Advertising Product Engineering—shared our ambition to grow our global scale this year.

Rukmini Iyer, Distinguished Engineer, CVP, Microsoft Advertising Product Engineering, shares the full scale of the 2022 market expansion at Microsoft Advertising Elevate.
Rukmini Iyer shares the full scale of the 2022 market expansion at Microsoft Advertising Elevate
The 32 new markets available today are just a fraction of the 103 total markets coming to you in 2022. You can now advertise in 96 markets1 across the globe, but we are not done. By the end of 2022, you will be able to advertise with us in more than 150 countries worldwide!

The Microsoft Audience Network is also expanding globally

In parallel, our engineering teams are working hard to bring you the best of search and native together, so the expansion of the Microsoft Audience Network (MSAN) is following fast into these countries. In April, we announced that Microsoft Audience Ads are now available in 39 new markets. APAC markets include India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Hong Kong SAR, Japan, and Taiwan. Europe and Middle East (EMEA) markets include Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, Greece, Hungary, Iceland, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Montenegro, North Macedonia, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, South Africa, Turkey, and the Vatican City.

There is still more to come, and we look forward to bringing MSAN to all the markets in which paid search advertising is available. Stay tuned for more information about expanded Microsoft Audience Network availability in the coming months.

With global expansion comes a complementary global product mindset

At Microsoft Advertising Elevate, Iyer also announced a shift in how we’re thinking about building our products.

All our products now start with a global plan.


Moving forward, new products will launch with global availability, so advertisers won’t have to wait to optimize their ad spend and test the latest Microsoft Advertising solutions.

To learn more about our product vision and the forthcoming ad experiences we announced at Elevate, check out our product roadmap.

Expand your global reach with Microsoft Advertising today

Our growth mode continues at a rapid pace as we strive to empower you to reach a valuable and scaled audience. We look forward to sharing the next expansion update in the coming months and are delighted to have you join us on this ad-venture.

If you're an existing client and want to start advertising in these new markets, speak with your account team or reach out today. If you're new to Microsoft Advertising, sign up and get started right away!

[1] Product availability varies by market. For more information, reach out to your account team or schedule a consultation.
[2] Comscore qSearch (custom) data for Bing and Microsoft Search Sites, September 2020.


  • Sean O'Connor


    Sean O'Connor

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