Advertising
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Recommendations are AI-driven suggestions with one goal in mind: Help improve your campaign performance. Recommendations help you get the most out of your budget by improving bids, keywords, and ads, which can increase the overall efficiency of your campaigns. They can also propose features you may not be taking advantage of as well as help you optimize existing ones.
Microsoft Advertising creates customized recommendations for you by using your account's historical performance, your campaign settings, and trends. Be sure to check the Recommendations tab often as we frequently find recommendations for you to apply.
Note: Recommendations tab has replaced the older Opportunities tab.
Get customized ideas about how to improve your campaigns.