Why native advertising should be part of your marketing mix November 2021 Native advertising Native advertising Duration: 5:54 Digital advertising is constantly evolving to meet the ever-changing needs of users. Advertisers are getting more creative as people grow more sophisticated in the ways they discover and interact with content. This is where the use of native advertising comes in. Native ads are a form of advertisements that are more contextual than the traditional display and banner ads used in the space. In this short video, learn why native advertising should be a part of your marketing mix and how the Microsoft Audience Network can help you reach a unique audience in brand-safe native environments.