The benefits of native advertising November 2021 Native advertising Native advertising Duration: 6:03 Digital advertising is constantly evolving to meet the ever-changing needs of users. Advertisers need to be more creative as people become more sophisticated in the ways they discover and interact with content. This is where the use of native advertising comes in. Native ads are a form of advertisements that are more contextual than the traditional display and banner ads used in the space. In this short video, learn about the benefits of native advertising and how the Microsoft Audience Network can help you reach a unique audience in brand-safe native environments.