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Microsoft Search Network data

September 2021

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

United States

comScore market data for PC Users

7.3 billion Monthly PC searches
117 million Unique PC users
37.2% PC market share

More buying power

The Microsoft Search Network audience spends 29% more online when shopping from their desktop computers than average internet searchers

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

60% use search engines for online product research

Brand discovery

35% use search engines for brand discovery

All demographics

Age

55% are under the age of 45

Gender

47% are female and 53% are male

Education

55% graduated from college

Income

42% have household income in the top 25%

Marriage

53% are married

Children

59% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

24% report having a disability

Automobile

61% are planning to purchase an automobile in the next 3 months

Insurance

26% are planning to purchase insurance in the next 3 months

Auto demographics

Age

63% are under the age of 45

Gender

43% are female and 57% are male

Education

62% graduated from college

Income

49% have household income in the top 25%

Marriage

60% are married

Children

66% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

29% report having a disability

Decision Makers

56% are business decision makers

Executives

27% are senior business decision makers

B2B demographics

Age

64% are under the age of 45

Gender

37% are female and 63% are male

Education

72% graduated from college

Income

53% have household income in the top 25%

Marriage

63% are married

Children

66% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

18% report having a disability

Health Insurance

16% are planning to buy health insurance

Mortgage

9% are planning to refinance

Finance demographics

Age

57% are under the age of 45

Gender

38% are female and 62% are male

Education

66% graduated from college

Income

52% have household income in the top 25%

Marriage

57% are married

Children

61% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

18% report having a disability

Domestic Travel

37% planning to purchase a domestic vacation

International Travel

15% planning to purchase an international vacation

Travel demographics

Age

52% are under the age of 45

Gender

50% are female and 50% are male

Education

60% graduated from college

Income

47% have household income in the top 25%

Marriage

56% are married

Children

60% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

21% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

53% are under the age of 45

Gender

50% are female and 50% are male

Education

58% graduated from college

Income

45% have household income in the top 25%

Marriage

55% are married

Children

61% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

25% report having a disability

Expand your reach

Explore audience insights from the Microsoft Audience Network

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