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Microsoft Search Network data

June 2020

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

United States

comScore market data for PC Users

7.4 billion Monthly PC searches
129 million Unique PC users
36.9% PC market share

More buying power

The Microsoft Search Network audience spends 25% more online when shopping from their desktop computers than average internet searchers

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

59% use search engines for online product research

Brand discovery

37% use search engines for brand discovery

All demographics

Age

54% are under the age of 45

Gender

48% are female and 52% are male

Education

36% graduated from college

Income

24% have household income in the top 25%

Marriage

47% are married

Children

34% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

31% report having a disability

Automobile

61% are planning to purchase an automobile in the next 3 months

Insurance

25% are planning to purchase insurance in the next 3 months

Auto demographics

Age

63% are under the age of 45

Gender

43% are female and 57% are male

Education

41% graduated from college

Income

32% have household income in the top 25%

Marriage

54% are married

Children

45% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

37% report having a disability

Decision Makers

55% are business decision makers

Executives

31% are senior business decision makers

B2B demographics

Age

60% are under the age of 45

Gender

38% are female and 62% are male

Education

49% graduated from college

Income

34% have household income in the top 25%

Marriage

52% are married

Children

45% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

25% report having a disability

Health Insurance

22% are planning to buy health insurance

Mortgage

13% are planning to refinance

Finance demographics

Age

58% are under the age of 45

Gender

29% are female and 71% are male

Education

55% graduated from college

Income

47% have household income in the top 25%

Marriage

58% are married

Children

46% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

29% report having a disability

Domestic Travel

47% planning to purchase a domestic vacation

International Travel

21% planning to purchase an international vacation

Travel demographics

Age

59% are under the age of 45

Gender

53% are female and 47% are male

Education

44% graduated from college

Income

30% have household income in the top 25%

Marriage

50% are married

Children

40% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

32% report having a disability

Online Shopping

99% visited an online retail store in the past 6 months

Retail demographics

Age

53% are under the age of 45

Gender

50% are female and 50% are male

Education

37% graduated from college

Income

25% have household income in the top 25%

Marriage

48% are married

Children

35% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

32% report having a disability

Expand your reach

Explore audience insights from the Microsoft Audience Network

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