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Microsoft Search Network data

July 2022

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

United Kingdom

comScore market data for PC Users

648 million Monthly PC searches
27 million Unique PC users
21.8% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

63% use search engines for online product research

Brand discovery

41% use search engines for brand discovery

All demographics

Age

57% are under the age of 45

Gender

42% are female and 58% are male

Education

51% graduated from college

Income

37% have household income in the top 25%

Marriage

50% are married

Children

61% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

30% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

38% are planning to purchase insurance in the next 3 months

Auto demographics

Age

67% are under the age of 45

Gender

31% are female and 69% are male

Education

67% graduated from college

Income

51% have household income in the top 25%

Marriage

68% are married

Children

73% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

29% report having a disability

Decision Makers

56% are business decision makers

Executives

24% are senior business decision makers

B2B demographics

Age

60% are under the age of 45

Gender

34% are female and 66% are male

Education

63% graduated from college

Income

51% have household income in the top 25%

Marriage

56% are married

Children

67% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

21% report having a disability

Health Insurance

17% are planning to buy health insurance

Mortgage

12% are planning to refinance

Finance demographics

Age

50% are under the age of 45

Gender

25% are female and 75% are male

Education

69% graduated from college

Income

52% have household income in the top 25%

Marriage

56% are married

Children

61% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

16% report having a disability

Domestic Travel

39% planning to purchase a domestic vacation

International Travel

38% planning to purchase an international vacation

Travel demographics

Age

62% are under the age of 45

Gender

40% are female and 60% are male

Education

61% graduated from college

Income

46% have household income in the top 25%

Marriage

50% are married

Children

57% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

23% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

54% are under the age of 45

Gender

44% are female and 56% are male

Education

54% graduated from college

Income

39% have household income in the top 25%

Marriage

50% are married

Children

60% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

28% report having a disability

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