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Microsoft Search Network data

September 2021

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

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Brazil

comScore market data for PC Users

128 million Monthly PC searches
10 million Unique PC users
10.7% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

62% use search engines for online product research

Brand discovery

46% use search engines for brand discovery

All demographics

Age

73% are under the age of 45

Gender

48% are female and 52% are male

Education

27% graduated from college

Income

29% have household income in the top 25%

Marriage

46% are married

Children

64% have children living at home

Disabilities

10% report having a disability

Automobile

77% are planning to purchase an automobile in the next 3 months

Insurance

30% are planning to purchase insurance in the next 3 months

Auto demographics

Age

75% are under the age of 45

Gender

47% are female and 53% are male

Education

32% graduated from college

Income

35% have household income in the top 25%

Marriage

49% are married

Children

68% have children living at home

Disabilities

9% report having a disability

Decision Makers

45% are business decision makers

Executives

28% are senior business decision makers

B2B demographics

Age

70% are under the age of 45

Gender

41% are female and 59% are male

Education

33% graduated from college

Income

38% have household income in the top 25%

Marriage

55% are married

Children

72% have children living at home

Disabilities

9% report having a disability

Health Insurance

17% are planning to buy health insurance

Mortgage

11% are planning to refinance

Finance demographics

Age

77% are under the age of 45

Gender

44% are female and 56% are male

Education

30% graduated from college

Income

32% have household income in the top 25%

Marriage

46% are married

Children

63% have children living at home

Disabilities

9% report having a disability

Domestic Travel

45% planning to purchase a domestic vacation

International Travel

14% planning to purchase an international vacation

Travel demographics

Age

74% are under the age of 45

Gender

51% are female and 49% are male

Education

32% graduated from college

Income

33% have household income in the top 25%

Marriage

47% are married

Children

64% have children living at home

Disabilities

8% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

75% are under the age of 45

Gender

51% are female and 49% are male

Education

31% graduated from college

Income

33% have household income in the top 25%

Marriage

50% are married

Children

67% have children living at home

Disabilities

9% report having a disability

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