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Microsoft Search Network data

April 2022

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Brazil

comScore market data for PC Users

141 million Monthly PC searches
12 million Unique PC users
13.6% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

62% use search engines for online product research

Brand discovery

45% use search engines for brand discovery

All demographics

Age

74% are under the age of 45

Gender

48% are female and 52% are male

Education

30% graduated from college

Income

34% have household income in the top 25%

Marriage

50% are married

Children

63% have children living at home

Disabilities

12% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

31% are planning to purchase insurance in the next 3 months

Auto demographics

Age

76% are under the age of 45

Gender

48% are female and 52% are male

Education

32% graduated from college

Income

38% have household income in the top 25%

Marriage

55% are married

Children

70% have children living at home

Disabilities

14% report having a disability

Decision Makers

46% are business decision makers

Executives

27% are senior business decision makers

B2B demographics

Age

75% are under the age of 45

Gender

40% are female and 60% are male

Education

35% graduated from college

Income

45% have household income in the top 25%

Marriage

53% are married

Children

66% have children living at home

Disabilities

12% report having a disability

Health Insurance

16% are planning to buy health insurance

Mortgage

8% are planning to refinance

Finance demographics

Age

79% are under the age of 45

Gender

43% are female and 57% are male

Education

38% graduated from college

Income

38% have household income in the top 25%

Marriage

49% are married

Children

61% have children living at home

Disabilities

8% report having a disability

Domestic Travel

47% planning to purchase a domestic vacation

International Travel

27% planning to purchase an international vacation

Travel demographics

Age

81% are under the age of 45

Gender

48% are female and 52% are male

Education

34% graduated from college

Income

41% have household income in the top 25%

Marriage

50% are married

Children

61% have children living at home

Disabilities

11% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

76% are under the age of 45

Gender

49% are female and 51% are male

Education

34% graduated from college

Income

38% have household income in the top 25%

Marriage

51% are married

Children

64% have children living at home

Disabilities

12% report having a disability

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Explore audience insights from the Microsoft Audience Network

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