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Microsoft Search Network data

July 2023

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Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Brazil

comScore market data for PC Users

203 million Monthly PC searches
16 million Unique PC users
20.1% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

64% use search engines for online product research

Brand discovery

45% use search engines for brand discovery

All demographics

Age

69% are under the age of 45

Gender

47% are female and 53% are male

Education

34% graduated from college

Income

39% have household income in the top 25%

Marriage

52% are married

Children

68% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

12% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

35% are planning to purchase insurance in the next 3 months

Auto demographics

Age

71% are under the age of 45

Gender

45% are female and 55% are male

Education

35% graduated from college

Income

43% have household income in the top 25%

Marriage

55% are married

Children

69% have children living at home

LGBTQ+

6% identify as LGBTQ+

Disabilities

10% report having a disability

Decision Makers

50% are business decision makers

Executives

29% are senior business decision makers

B2B demographics

Age

70% are under the age of 45

Gender

42% are female and 58% are male

Education

42% graduated from college

Income

50% have household income in the top 25%

Marriage

56% are married

Children

72% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

10% report having a disability

Health Insurance

19% are planning to buy health insurance

Mortgage

10% are planning to refinance

Finance demographics

Age

73% are under the age of 45

Gender

42% are female and 58% are male

Education

43% graduated from college

Income

50% have household income in the top 25%

Marriage

55% are married

Children

69% have children living at home

LGBTQ+

6% identify as LGBTQ+

Disabilities

9% report having a disability

Domestic Travel

49% planning to purchase a domestic vacation

International Travel

29% planning to purchase an international vacation

Travel demographics

Age

76% are under the age of 45

Gender

44% are female and 56% are male

Education

40% graduated from college

Income

44% have household income in the top 25%

Marriage

53% are married

Children

68% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

11% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

69% are under the age of 45

Gender

48% are female and 52% are male

Education

40% graduated from college

Income

45% have household income in the top 25%

Marriage

55% are married

Children

72% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

12% report having a disability

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