Despite the surge of COVID-19, 51% of consumers are now comfortable traveling, with an additional 10% expecting to be comfortable by April 2022.
As travelers begin to prepare for their spring and summer vacations, Microsoft Advertising Insights found several key search trends for advertisers to keep in mind as they plan campaigns.
We discovered that travel searches and clicks begin to rise in April across most subcategories.
Overall, this momentum continues into the summer months. Certain subcategories, such as Family Vacations & Travel, Accommodations, and Regional Parks & Gardens, drive high volumes in the springtime.
60% of survey respondents are planning their vacations earlier.
Plan campaign timing accordingly to reach proactive summer travelers and utilize products such as broad match and Dynamic Search Ads to expose new search trends and themes.
Download the insights for additional ways to maximize your spending this spring.