These Official Rules (“Rules”) govern the operation of the Microsoft Advertising Sweepstakes (“Sweepstakes”). Microsoft Corporation, One Microsoft Way, Redmond, WA, 98052, USA, is the Sweepstakes sponsor (“Sponsor”).


In these Rules, "Microsoft", "we", "our", and "us" refer to Sponsor and “you” and "yourself" refers to a Sweepstakes participant, or the parent/legal guardian of any Sweepstakes entrant who has not reached the age of majority to contractually obligate themselves in their legal place of residence. By entering you (your parent/legal guardian if you are not the age of majority in your legal place of residence) agree to be bound by these Rules.


The Sweepstakes starts at 12:01 AM US Pacific Time (PT) on October 1, 2023, and ends at 11:59 PM US PT on November 30, 2023 (“Entry Period”).


This is a trade Sweepstakes open only to advertising agencies, technology, or channel partners who engage with the Microsoft Advertising platform who are currently enrolled in the Microsoft Advertising Partner Program, and authorized representatives of such agencies who are the age of majority in their country of residence. If you have not reached the age of majority to contractually obligate yourself in the country where you reside, then you must have consent of a parent or legal guardian. By entering you agree to be bound by these rules.

Employees and directors of Microsoft Corporation and its subsidiaries, affiliates, advertising agencies, and Sweepstakes Parties are not eligible, nor are persons involved in the execution or administration of this promotion, or the family members of each above (parents, children, siblings, spouse/domestic partners, or individuals residing in the same household). Void in Cuba, Iran, North Korea, Sudan, Syria, Region of Crimea, Russia, and where prohibited.

If you are participating in your capacity as an employee, it is your sole responsibility to comply with your employer’s gift policies. Microsoft will not be party to any disputes or actions related to this matter. Microsoft is committed to complying with government gift and ethics rules and therefore government and public sector employees are not eligible to enter. 


No Purchase Necessary.

You will receive entries by completing one or more of the following activities:

  1. Link a New Client Account (XID) on the Microsoft Advertising Platform and use Google Import or Facebook Import feature to import your campaigns from Google and/or Facebook. You will receive one entry per new client account and one additional one entry per account that uses the Google Import feature. Please note that the new client account must be a net new account on the Microsoft Advertising platform and not a reactivated dormant account. 
  2. Launch a new vertical ads campaign that extends across Travel, Financial Services, Automotive, and Professional Services industries. Tailor your offerings to meet a specific need from a consumer using an engaging format with images to boost your conversions. For doing this you will receive one entry.
  3. Create Universal Event Tracking tags for the new accounts linked. For doing this you will receive one entry.
  4. You can receive one additional entry by completing the Google Import training within the Search Advertising learning path.
  5. You can receive one additional entry by completing the UET training within the Search Advertising learning path.

Any attempt by you to obtain more than the stated number of entries by using multiple/different accounts, identities, registrations, logins, or any other methods will void your entries and you may be disqualified. Use of any automated system to participate is prohibited.

We are not responsible for excess, lost, late, or incomplete entries. If disputed, entries will be deemed submitted by the “authorized account holder” of the email address, social media account, or other method used to enter. The “authorized account holder” is the natural person assigned to an email address by an internet or online service provider, or other organization responsible for assigning email addresses.


Pending confirmation of eligibility, potential prize winners will be selected by Microsoft or their Agent in a random drawing from among all eligible entries received within 14 days following the Entry Period. 

Winners will be notified via the contact information provided during entry no more than 30 days following the drawing with prize claim instructions, including submission deadlines. If a selected winner cannot be contacted, is ineligible, fails to claim a prize, or fails to return any Forms in the time period stipulated in the notification email, the selected winner will forfeit their prize and an alternate winner will be selected, time allowing. If you are a potential winner and you are 18 or older but are considered a minor in your place of legal residence, we may require your parent or legal guardian to sign all required forms on your behalf. Only three alternate winners will be selected, after which unclaimed prizes will remain unawarded.


The following prizes will be awarded:

Twenty (20) Early-Bird Prizes: The first twenty (20) entrants to submit a valid entry in any of the categories above will each receive a $100 USD equivalent digital Gift Card. 

Fifteen (15) First Prizes: Each individual winner will receive an Xbox Series X. Approximate Retail Value (ARV) $500.00 each

Fifteen (15) Second Prizes: Each individual winner will receive a $250 USD equivalent digital gift Card.

The ARV of electronic prizes is subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules and the date the prize is awarded or redeemed. We will determine the value of the prize to be the fair market value at the time of prize award.

The total Approximate Retail Value (ARV) of all prizes: $13,250

We will only award two (2) prizes per person/company during the Entry Period (including early bird prizes). No more than the stated number of prizes will be awarded. No substitution, transfer, or assignment of prize permitted, except that Microsoft reserves the right to substitute a prize of equal or greater value in the event the offered prize is unavailable. Prizes will be sent no later than 28 days after winner selection. Prize winners may be required to complete and return prize claim and/or tax forms (“Forms”) within the deadline stated in the winner notification. Taxes on the prize, if any, are the sole responsibility of the winner, who is advised to seek independent counsel regarding the tax implications of accepting a prize. By accepting a prize, you agree that Microsoft may use your entry, name, image and hometown online and in print, or in any other media, in connection with this Sweepstakes without payment or compensation to you, except where prohibited by law. 


The odds of winning are based on the number of eligible entries received.


To the extent allowed by law, by entering you agree to release and hold harmless Microsoft and its respective parents, partners, subsidiaries, affiliates, employees, and agents from any and all liability or any injury, loss, or damage of any kind arising in connection with this Sweepstakes or any prize won. 

All local laws apply. The decisions of Microsoft are final and binding

We reserve the right to cancel, change or suspend this Sweepstakes for any reason, including cheating, technology failure, catastrophe, war, or any other unforeseen or unexpected event that affects the integrity of this Sweepstakes, whether human or mechanical. If the integrity of the Sweepstakes cannot be restored, we may select winners from among all eligible entries received before we had to cancel, change or suspend the Sweepstakes. Rules violators will be prosecuted to the full extent of the law and may be banned from participation in Microsoft Sweepstakes.


Personal data you provide while entering this Sweepstakes will be used by Microsoft and/or its agents and prize fulfillers acting on Microsoft’s behalf only for the administration and operation of this Sweepstakes and in accordance with the Microsoft Privacy Statement.


This Sweepstakes will be governed by the laws of the State of Washington, and you consent to the exclusive jurisdiction and venue of the courts of the State of Washington for any disputes arising out of this Sweepstakes.


Send email to with the subject line “Microsoft Advertising Sweepstakes winners” within 30 days of December 1, 2023, to receive a list of winners that received a prize worth $25.00 or more.