These Official Rules (“Rules”) govern the operation of the Microsoft Advertising Sweepstakes (“Sweepstakes”). Microsoft Corporation, One Microsoft Way, Redmond, WA, 98052, USA, is the Sweepstakes sponsor (“Sponsor”).


In these Rules, "Microsoft", "we", "our", and "us" refer to Sponsor and “you” and "yourself" refers to a Sweepstakes participant, or the parent/legal guardian of any minor Sweepstakes entrant. By entering you (your parent/legal guardian if you are a minor) agree to be bound by these rules.


The Sweepstakes starts at 12:01 a.m. US Pacific Time (PT) on October 1, 2021 and ends at 11:59 p.m. US PT on November 30, 2021 (“Entry Period”).


This is a trade Sweepstakes open only to advertising agencies, technology or channel partners who engage with the Microsoft Advertising platform who are currently enrolled in the Microsoft Advertising Partner Program, and authorized representatives of such agencies who are the age of majority in their country and whose agency is legally domiciled in the 50 United States (including District of Columbia), Canada (excluding Quebec), United Kingdom, Norway, Netherlands, and Germany. If you have not reached the age of majority to contractually obligate yourself in the country where you reside, then you must have consent of a parent or legal guardian. By entering you agree to be bound by these rules.

Employees and directors of Microsoft Corporation and its subsidiaries, affiliates, advertising agencies, and Sweepstakes Parties are not eligible, nor are persons involved in the execution or administration of this promotion, or the family members of each above (parents, children, siblings, spouse/domestic partners, or individuals residing in the same household). Void where prohibited.

If you are participating in your capacity as an employee, it is your sole responsibility to comply with your employer’s gift policies. Microsoft will not be party to any disputes or actions related to this matter. Microsoft is committed to complying with government gift and ethics rules and therefore government and public sector employees are not eligible to enter.


No Purchase Necessary.

You will receive entries by completing one or more of the following activities:

  1. Link a New Client Account (XID) on the Microsoft Advertising Platform and use Google Import or Facebook Import feature to import your campaigns from Google and/or Facebook. You will receive one entry per new client account and one additional one entry per account that uses the Google Import or Facebook Import feature. Please note that the new client account must be a net new account on the Microsoft Advertising platform and not a reactivated dormant account.
  2. Create a new campaign to run audience ads on the Microsoft Audience Network to reach your target customers in brand-safe native placements and drive highly personalized engagements that perform. For doing this, you will receive one entry.
  3. Create Universal Event Tracking tags for the new accounts linked. For doing this you will receive one entry.
  4. Complete the Marketing with Purpose course and obtain a badge. For doing this you will receive five entries.

Any attempt by any you to obtain more than the stated number of entries by using multiple/different accounts, identities, registrations, logins, or any other methods will void your entries and you may be disqualified. Use of any automated system to participate is prohibited.

We are not responsible for excess, lost, late, or incomplete entries. If disputed, entries will be deemed submitted by the “authorized account holder” of the email address, social media account, or other method used to enter. The “authorized account holder” is the natural person assigned to an email address by an internet or online service provider, or other organization responsible for assigning email addresses.


Pending confirmation of eligibility, potential prize winners will be selected by Microsoft or their Agent in a random drawing from among all eligible entries received within 30 days following the Entry Period.

Winners will be notified via the contact information provided during entry no more than 14 days following the drawing with prize claim instructions, including submission deadlines. If a selected winner cannot be contacted, is ineligible, fails to claim a prize or fails to return any Forms in the time period stipulated in the notification email, the selected winner will forfeit their prize and an alternate winner will be selected, time allowing. If you are a potential winner and you are 18 or older, but are considered a minor in your place of legal residence, we may require your parent or legal guardian to sign all required forms on your behalf. Only three alternate winners will be selected, after which unclaimed prizes will remain unawarded.


The following prizes will be awarded:

Twenty (20) Early-Bird Prizes: The first twenty (20) entrants to submit a valid entry will each receive a $75 USD equivalent digital Amazon Gift Card and $25 USD equivalent credit to use on the Gifts for Good donation platform.

For US/CA markets: Five (5) First Prizes. Each individual winner will receive an Xbox One X. Approximate Retail Value (ARV) $500.00 each and $50 USD equivalent credit to use on the Gifts for Good donation platform.

For EUROPE markets: Five (5) First Prizes. Each individual winner will receive an Xbox One X. Approximate Retail Value (ARV) $500.00 each and $50 USD equivalent credit to use on the Gifts for Good donation platform.

Within each market (North America/CA and EUROPE) Five (5) Second Prizes per market. Each individual winner will receive a $200 USD equivalent Amazon Gift Card and $50 USD equivalent credit to use on the Gifts for Good donation platform.

The ARV of electronic prizes is subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules and the date the prize is awarded or redeemed. We will determine the value of the prize to be the fair market value at the time of prize award.

The total Approximate Retail Value (ARV) of all prizes within US/CA: $8,750
The total Approximate Retail Value (ARV) of all prizes within EUROPE: €8,750

We will only award two (2) prizes per person/company during the Entry Period (excluding early bird prizes). No more than the stated number of prizes will be awarded. No substitution, transfer, or assignment of prize permitted, except that Microsoft reserves the right to substitute a prize of equal or greater value in the event the offered prize is unavailable. Prizes will be sent no later than 28 days after winner selection. Prize winners may be required to complete and return prize claim and / or tax forms (“Forms”) within the deadline stated in the winner notification. Taxes on the prize, if any, are the sole responsibility of the winner, who is advised to seek independent counsel regarding the tax implications of accepting a prize. By accepting a prize, you agree that Microsoft may use your entry, name, image and hometown online and in print, or in any other media, in connection with this Sweepstakes without payment or compensation to you, except where prohibited by law.


The odds of winning are based on the number of eligible entries received.


To the extent allowed by law, by entering you agree to release and hold harmless Microsoft and its respective parents, partners, subsidiaries, affiliates, employees and agents from any and all liability or any injury, loss or damage of any kind arising in connection with this Sweepstakes or any prize won.

All local laws apply. The decisions of Microsoft are final and binding.

We reserve the right to cancel, change or suspend this Sweepstakes for any reason, including cheating, technology failure, catastrophe, war or any other unforeseen or unexpected event that affects the integrity of this Sweepstakes, whether human or mechanical. If the integrity of the Sweepstakes cannot be restored, we may select winners from among all eligible entries received before we had to cancel, change or suspend the Sweepstakes. Rules violators will be prosecuted to the full extent of the law and may be banned from participation in Microsoft Sweepstakes.


Personal data you provide while entering this Sweepstakes will be used by Microsoft and/or its agents and prize fulfillers acting on Microsoft’s behalf only for the administration and operation of this Sweepstakes and in accordance with the Microsoft Privacy Statement.


This Sweepstakes will be governed by the laws of the State of Washington, and you consent to the exclusive jurisdiction and venue of the courts of the State of Washington for any disputes arising out of this Sweepstakes.


Send email to with the subject line “Microsoft Advertising Sweepstakes winners” within 30 days of December 1, 2021 to receive a list of winners that received a prize worth $25.00 or more.