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Microsoft Advertising Blog

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AI in action: See the future with Predictive Targeting

Predictive Targeting uses data from your existing ads and landing pages, combined with Microsoft’s unique audience intelligence signals to deliver the perfect ad to a relevant audience, driving the best performance for your campaigns.

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Putting our assets to work for publishers and advertisers

We’ve been on a journey at Microsoft Advertising to transform our business. Over the past few years, our strategic acquisitions and exclusive partnerships have set the stage for a fundamental shift in how we empower our clients and the industry. Today we’re announcing upcoming changes to the names of some of our platforms, including what these changes represent.

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Microsoft Store Ads: Innovation at Microsoft Build 2023

At Microsoft Build 2022, we announced Microsoft Store Ads, a product designed to help developers grow their business by getting apps or games in front of the right customers, at the right time. One year later, at Build 2023, we shared that beginning in June, Microsoft Store Ads will expand its footprint beyond the United States to more than 150 regions worldwide. Advertisers will also have more options to reach customers with Premium Search Ads within the Microsoft Store and Bing search results.

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