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POSTS TAGGED WITH "universal event tracking"

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Bing moving to encrypt search traffic by default

At Microsoft, we’re committed to helping users keep their data safe and secure. That’s why we support the industry’s move to use of TLS protocols as part of our effort to expand encryption across our networks and services. Bing has already been offering users the option to encrypt search traffic for about a year and a half now. Beginning this summer, we will begin the process of encrypting search traffic by default. This means that traffic originating from Bing will increasingly come from...

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Bing Ads PPC goal series: Tips to help drive more conversions

You’re here for a reason. If you’ve invested the time, effort and funds into advertising online, you want to make sure that those precious resources aren’t going to waste; you want a decent return on your investment. No doubt you’re keeping an eye on your clicks, but what about your conversions? What is a conversion? A conversion is the ultimate purpose of your campaign; it is as you define it. Do you want to make sales? Then, for you, a conversion would be a customer clicking on the “Submit...

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Upgraded URLs are coming to Bing Ads

Updated March 2016: Note that the timing information contained in this post is outdated. The teams working on Upgraded URLs will be inviting customers to pilot in early 2016. Reach out to your account manager if interested in participating. We anticipate making this available to everyone in the next coming months – stay tuned. Learn more about Upgraded URLs here. ------------------------------------------ Here at Bing Ads, we’re working hard to ensure that your PPC campaign management experience...

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How Bing Ads Universal Event Tracking works with Yahoo Dot Tracking

IMPORTANT NOTE: This post was published several months ago; the information contained in it may no longer be accurate. For the most current information on this topic, please visit the most recent blog post or the Help file. ---------------------------------- Since launching Universal Event Tracking (UET) in October, we’ve been hearing from some of our Yahoo-managed customers about how UET integrates with Yahoo’s tracking solution, Dot. We want to provide a quick overview of the differences,...

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Migrate Your Campaign Analytics Tags to Universal Event Tracking Before They Expire

IMPORTANT NOTE: This post was published several months ago; the information contained in it may no longer be accurate. For the most current information on this topic, please visit the most recent blog post or the Help file. ---------------------------------- This past October, Bing Ads launched Universal Event Tracking (UET), a simpler and more powerful replacement for conversion and goal tracking in Campaign Analytics. As a reminder, on July 31, 2015 Bing Ads will no longer support tags...

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