May 07, 2014
Learn about Ad Extensions and Smart Search at the Adobe’s Digital Marketing Conference Marketing in a digital world is increasingly complex, but savvy marketers now have more opportunities than ever before to successfully reach consumers and...
April 20, 2014
What is conversion tracking? Anyone investing in advertising usually wants to know the effectiveness of their advertising efforts. When you advertise using pay per click, you can obviously measure the clicks, however, clicks are not the last...
April 14, 2014
Last month I wrote a blog about the 10 things you should know about European ecommerce, but such a huge topic comprised of dozens of different markets can’t be summarised in just 10 points so here are some more things you need to know about...
August 03, 2013
Let’s be honest, most paid search advertisers, when starting out a campaign for a client or themselves, will always begin with creating an Adwords account. It seems to be normal practice for advertisers to start campaigns this way, and then expand...
June 16, 2013
Consumers are doing more and more local searches. When out on their lunch break, for example, a searcher might use their phone or tablet to find a dry cleaner, or a sushi restaurant. They might search on their PC while at work for a restaurant for...