January 06, 2016
In today’s world, the relationship between marketers and consumers resembles a high-speed freeway moving in the same direction – but only intersecting at distinct points. As technology continues to evolve toward seamless, intuitive experiences that are more pervasive in the day to day, consumer expectations are rising at an increasing rate. This challenge is very real and marketers are looking toward the proliferation of touch points for new opportunities to challenge themselves and the meaning...
December 15, 2015
American adults have an incentive to choose work over higher education, because the national unemployment rate is expected to stay below 6% through 2020.That means competition for new students will heat up in 2016 and stay hot in the near term. Also, with the federal government’s new Gainful Employment regulations, it’s critical that colleges and universities, especially for-profit schools, demonstrate the effectiveness of their programs to the prospective students, as well as to...
December 13, 2015
If your brand is in the business of warming the heart, there is one moment of the year that stands out: Valentine’s Day. However, the business of finding and manifesting love is a year ‘round affair; insights on both Valentine’s Day and online dating can be valuable focus areas for savvy marketers. The desire to invest in love is on the rise – in the US, Valentine’s Day saw a total spend of $18.9 billion in 2015, a 10% increase from 2014. For the fourth largest spending holiday of the year,...
December 06, 2015
The holidays are in full swing and good cheer is in the air. For tax software and services advertisers, now is also the time to prep your campaigns for the upcoming tax filing season. Last year, the IRS received 138.2 million individual tax returns, including more than 120 million e-filed returns. With a strong economy and low unemployment, a high number of returns are also expected between late January and April 15, 2016. That’s good news for tax service and software providers, especially...
December 02, 2015
During the final weeks of the holiday season it will be crucial to continue PPC optimizations efforts as well as prep for the time period beyond. Here are a few quick tips as reminder of key tasks to watch throughout the last critical weeks for advertisers selling online: Juggle Budgets Check ad spends regularly to ensure that campaigns are getting as much visibility as possible. In the dimensions tab, use the drop-down to show time by date to see daily spend. By enabling the graph, you can...