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Microsoft Advertising Blog

POSTS TAGGED WITH "seasonal insights"

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Disruptive Marketing to Generation X- Y and Z Q&A

We’re recapping the audience questions and answers we received during the Disruptive Marketing to Generation X, Y and Z webcast, which is now available on-demand. We explored trends, tactics and strategies to reach three key audiences: parents, students and teachers across three generations for back-to-school shopping. We discussed tactics for each demographic and each month of the shopping season.

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Disruptive Marketing to Generation X, Y, and Z

Bing Ads Webcast: Disruptive Marketing to Generation X, Y, and Z

During this Bing Ads webcast, we'll dive into Disruptive Marketing strategies for back-to-school keeping in mind ways you can reach Gen X, Y and Z: students, parents and teachers who influence shopping decisions and make purchases. We’ll also review industry and Bing data, insights, and trends. You’ll walk away with a back-to-school game plan like never before!

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New campaign helps partners “Take off with Bing Insights"

Did you know that Bing searchers account for 42 percent of all automotive paid clicks and represent 23 million travel searchers who aren’t reached on Google?1 Our latest partner campaign, “Take off with Bing Insights,” reveals our deep vertical industry expertise to enable our agencies, technology and SMB channel partners to deliver increased value to their clients. This campaign builds on the success we had with the “Fall in Love with Bing” and “Bing Holiday Bounty” campaigns, and this time around we’re focusing on automotive, family travel and tax verticals.

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Competitive insights and more in Keyword Planner v2

We are thrilled to announce that we have enhanced the Keyword Planner tool, giving you even more insights that can help you reach valuable customers more easily with Bing Ads. We’ve taken your feedback and have enhanced an already powerful tool with four new capabilities: new competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume. NOTE: Currently, Keyword Planner v2...

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Easily connect with valuable customers this tax season

Tax season is here, and many U.S. residents want to file their 2015 tax returns as soon as possible to get their refunds to help pay off holiday bills, make home improvements and start planning vacations. Searches peak in early February when people get their W2s and again in April as the filing deadline approaches.1 This may be a niche segment of your client portfolio, but it’s one that can yield huge returns on PPC ads given the audience’s strong reliance on search. Here at Bing Ads, we want to...

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