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Microsoft Advertising Blog

POSTS TAGGED WITH "reporting and optimization"

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Microsoft Advertising listens: Your feedback for the first half of 2019

At Microsoft Advertising, our mission is to work with each of you to solve business challenges. We review feedback you've shared and use these ideas to continually improve our product. Explore some of the improvements we’ve made so far in 2019.

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Automate more with labels in Microsoft Advertising Scripts

Labels in Microsoft Advertising Scripts allow you to create customized tags to associate with your campaigns, ads groups, ads, or keywords. Utilize this powerful functionality in your scripts to help manage your campaigns and drive results.

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A powerful tool: the product negative keyword conflicts report

Learn about the release of a new report tailored specifically to the needs of shopping advertisers: the product negative keyword conflicts report. This report can save you valuable time and streamline your efficiency, helping to boost results.

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Experiments: Test your campaign changes with confidence

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

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Get clearer insights on ad performance with prominence metrics

Learn about new prominence metrics (formerly known as share of voice) now offered in Microsoft Advertising. These useful metrics provide clearer insight on where your ads appear on search result pages and help you to better optimize your performance.

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