POSTS TAGGED WITH "reporting and optimization"

In the last PPC Back to Basics blog post we tried to give you an easy overview on how to use reporting in Bing Ads. In this post we’d like to highlight the search term report as it is a little gem of a report that will do you some favours: It...

As explained in this article on Search Engine Land, for 52% of small businesses proving the ROI of their advertising efforts is top of mind. Not only are there more products and features available in Search today which are easy to use and really...

Valentine’s Day is a sweet time for retail sales. It’s one of the largest retail holidays following Winter Holidays and Back to School, with $18.6 billion estimated sales in 2013. The average consumer spent $130 on Valentine’s Day last year,...

Just when you started to wonder what to do with your creativity after the retail bonanza that Christmas brings with it, a smaller but nice opportunity is tugging your sleeves for attention: Valentine’s Day. Although wise men, women and song...

It's that time of year again. Yes, it's the holidays – and that's all good – but it's also time people start thinking about taxes. Tax season can be daunting for some, but amidst the gloom, there's a silver lining for others; tax season presents...