April 24, 2017
Bing Ads has released several great features to help you improve your business through enhanced feed management and optimization for Bing Shopping Campaigns
February 01, 2016
With the release and success of Bing Shopping Campaigns — a new and optimal way to manage your Product Ads — the next few months will bring you a series of phased stages to help you transition away from the old method of managing Product Ads. We’re excited to offer Bing Shopping Campaigns to help you connect with valuable customers in easier ways. With Bing Shopping Campaigns, you’ll save time and allocate your budgets more precisely with improved conveniences like enhanced reporting right down...
January 26, 2016
Paid search advertisers are constantly in pursuit of new ways to make their ads more appealing to searchers. At this point, most have turned to ad extensions to boost their AdWords click-through rates – Google even uses the expected benefit of ad extensions as part of its Ad Rank formula – but far too few of you have applied the same strategy to your ads on Bing! In fact, many people don’t even realize that Bing offers extensions. Indeed, there are a wide variety of ad extensions available in...
December 01, 2015
How does a cashmere retailer heat up holiday sales? Product Ads: ads that showcase the retailer’s products in a larger format with images, pricing and promotional text. In the latest Bing Ads Customer Success Story, digital marketing agency ECommerce Partners uses Bing Shopping Campaigns to create and manage Product Ads for long-term client White + Warren, a high-end clothing company specializing in cashmere. With Product Ads, ECommerce Partners can give White + Warren a competitive edge...
November 03, 2015
I am happy to announce that the first episode of our new #AskBingAds video series is now live! In this episode, we’ll cover… Setting up your Bing Merchant Center Where to go for small business tips and tricks Whether recently announced extensions will transfer using Google Import How to get started with Remarketing We also have the pleasure of catching up with Jimmy Lin, Product Marketing Manager and expert in all things Universal Event Tracking and Remarketing. Oh, and you’ll also find out what...