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Microsoft Advertising Blog

POSTS TAGGED WITH "microsoft promoteiq commerce marketing platform"

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A young woman works on her laptop, smiling as she is typing on her laptop's keyboard.

Retail media: Competing with leading online media platforms

For retailers, the massive traffic and highly-qualified audience provided by their e-commerce websites can unlock new revenue streams. Explore strategies for expanding the value for brands and agencies at the tip of the marketing funnel.

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Kroger & Microsoft PromoteIQ: The future of commerce marketing

Powered by the Microsoft PromoteIQ commerce marketing platform, Kroger Precision Marketing is launching a capability that enables brands to track in-store and online sales attributed to advertising campaigns running across Kroger’s digital properties.

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Empowering retailers for the future of digital commerce

The retail industry is undergoing a digital transformation, as various forms of computing are becoming embedded in every aspect of retail. Microsoft is unveiling our latest solutions to empower retailers all over the world to take advantage of this transformation.

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The PromoteIQ team and Microsoft Advertising team members.

PromoteIQ acquired by Microsoft

Microsoft has acquired PromoteIQ, the leading provider of vendor marketing technology to online retailers and brands. This announcement is an important step in the journey to innovate and accelerate our offerings.

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