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Microsoft Advertising Blog

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Experiments: Test your campaign changes with confidence

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

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Improvements to your search term reporting

Managing search terms is a great way to optimize your ad budget. Learn about how we’ve made your search term management more convenient and simpler.

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Boost your productivity with AI-powered performance insights

Bing Ads helps you get to the root of unexpected performance changes. Using AI-powered performance insights, you have the built-in capability to dig into the data and access valuable information to make the best decisions for your business.

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Useful changes to your Share of Voice columns

Experience the new Bing Ads reporting enhancements, featuring useful improvements to your performance reporting, with clear overviews of impression share metrics. Bing Ads will be removing some columns that are no longer needed.

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Predict the consumer decision journey with linguistics

Our Bing Ads research team has joined with Performics and Northwestern University to help understand consumer intent by looking at the psychological motivations behind search query language, with a goal of helping customers optimize their advertising.

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