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POSTS TAGGED WITH "industry events"

Page 6 of results

The science of brand bidding: Follow-up and FAQs

The pros and cons of bidding on your own brand terms can keep you running in circles. On one hand, bidding on your own brand terms could be a waste of money if your organic results are showing up anyway. On the other, what do you lose (or, what’s the cost) when you don’t invest in bidding on your brand terms? The data scientists at Bing Ads wanted answers on the brand-term bidding question, so they created tests, conducted the study and compiled the data. Led by Lars Hirsch, our Director of...

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Rik van der Kooi on the value of search at #IP2016

Today at the AdExchanger Industry Preview in New York, Rik van der Kooi, CVP of Microsoft Search Advertising, took to the stage with John Ebbert, Executive Editor at AdExchanger, to discuss some of the key factors influencing the evolution of advertising and Microsoft’s own strategy. Some of the key takeaways were: Search is an increasingly valued marketing vehicle which offers truly integrated marketing intelligence. When search goes beyond web search to permeate services, devices and platforms...

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AOL Web Search Powered by Bing

As Rik announced in a recent blog post, as of January 1, Bing now powers AOL web, mobile and tablet search, providing paid search ads and algorithmic organic search results to AOL properties worldwide and exclusively in the United States, Canada, the United Kingdom and Australia. Most major Bing Ads products are enabled for AOL search traffic worldwide, providing our clients with additional high-quality volume and more ways to reach their desired audience. Key takeaways for advertisers Bing now...

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Bing powers AOL search

Last June, we announced a long term search partnership with AOL. Today, I am excited to share that as of Jan. 1, Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide. All major Bing Ads ad products are enabled for AOL search traffic worldwide to provide marketers with additional high-quality volume and ways to reach their desired audience. Our partnership with AOL brings additional scale and opportunity...

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Details on Bing Ads changes with AOL partnership

As Rik mentioned in his blog post this morning, we are excited to share that Bing now powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide, and exclusively in the United States, United Kingdom, Canada and Australia. With this partnership, we are rolling out several changes inside Bing Ads, including the Campaigns page, Reporting page, Google AdWords Import experience, and Keyword and Campaign Planners. This...

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