December 21, 2020
As an industry, we have a responsibility to build trust with consumers and support a more inclusive future. In the Open Perspectives virtual events from Microsoft Advertising, we discuss our collective journey to an equitable future.
December 15, 2020
On the 4th of December, Microsoft hosted a masterclass session at the virtual Web Summit 2020 entitled 'Marketing with purpose: Building trusted brand experiences'. During this session, Microsoft Advertising’s Regional Vice President for Continental Europe, Mascha Driessen invited modern marketers to reimagine brand experience based on purpose.
December 07, 2020
Inclusive audience marketing is understanding with empathy who your customers are and, more importantly, who you might be missing. Ensure you make inclusive marketing part of the core of your strategy using our Marketing with Purpose Playbook.
December 03, 2020
Navigating through uncertainty, often with fewer resources, is the new normal. We want to help you chart a path to growth in 2021, so we’re offering four important strategies that will help you recover and thrive.
October 28, 2020
Would you knowingly exclude a potential audience of 1 billion people in your marketing? Learn why accessibility is a vital part of an inclusive marketing strategy. By not making your marketing accessible, you may be excluding nearly one out of every seven people in the world.