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Microsoft Advertising Blog

POSTS TAGGED WITH "Inclusive Marketing"

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How Black Friday and Cyber Monday 2021 were different, and what advertisers can do about it

Black Friday and Cyber Monday 2021 sales dipped both Cyber Week holidays. Emerging trends from pandemic sentiment and the global supply chain shortage have created new opportunities for digital advertisers. Learn key Retail insights and tips to adapt and optimize your search and native campaigns.

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Unlocking trends for women and investing

Microsoft Advertising conducted a survey to learn where and when women are investing, their concerns, and their search behaviors. Learn how search advertising can help financial services advertisers target and engage women more effectively.

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Show your brand values: Marketing with Purpose Business Attributes

Marketing with Purpose Business Attributes help you differentiate your brand, highlighting unique attributes that showcase how you demonstrate responsibility, how your brand values align with those of your customers, and how your brand is being inclusive.

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Open Perspectives: Building a trusted brand

Microsoft Advertising checked in with industry leaders, academics, and activists across the world to explore the benefits of a building a purpose-driven marketing strategy. Get a summary of our research, and actionable insights from our contributors.

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Planning for an inclusive recovery

The inequitable impacts of the pandemic are well documented, but what we can do as marketers is not. Learn how to build a brand that is welcomed into people’s lives by earning their trust and upholding their values through Marketing with Purpose.

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