February 18, 2016
If you’re just starting out or expanding your Bing Ads account, a helpful feature is the ability to import campaigns from Adwords. The process is simple, however, the platforms are not exactly the same. There are a few key areas you should know about when importing into Bing Ads. The following does not import into Bing Ads: Broad match negative keywords Negative keyword lists Ad extensions Bing Ads does not offer When you think about how complex and extensive the data is stored in PPC platforms,...
February 04, 2016
Still rubbing the 2015 out of your eyes? So was I, but then I remembered my new Guided Tours! And Favorites for Mobile! And Image Extensions! It looks like I'm not alone in being excited about that one: Right there with you, Emma! Take a peek at the summary below, and stay tuned here to the Bing Ads Blog for announcements about new features as they become available. Keyword Planner v2 The Keyword Planner helps you create and expand search campaigns by providing a single tool for keyword, bid and...
February 01, 2016
With the release and success of Bing Shopping Campaigns — a new and optimal way to manage your Product Ads — the next few months will bring you a series of phased stages to help you transition away from the old method of managing Product Ads. We’re excited to offer Bing Shopping Campaigns to help you connect with valuable customers in easier ways. With Bing Shopping Campaigns, you’ll save time and allocate your budgets more precisely with improved conveniences like enhanced reporting right down...
January 26, 2016
Paid search advertisers are constantly in pursuit of new ways to make their ads more appealing to searchers. At this point, most have turned to ad extensions to boost their AdWords click-through rates – Google even uses the expected benefit of ad extensions as part of its Ad Rank formula – but far too few of you have applied the same strategy to your ads on Bing! In fact, many people don’t even realize that Bing offers extensions. Indeed, there are a wide variety of ad extensions available in...
January 19, 2016
Today at the AdExchanger Industry Preview in New York, Rik van der Kooi, CVP of Microsoft Search Advertising, took to the stage with John Ebbert, Executive Editor at AdExchanger, to discuss some of the key factors influencing the evolution of advertising and Microsoft’s own strategy. Some of the key takeaways were: Search is an increasingly valued marketing vehicle which offers truly integrated marketing intelligence. When search goes beyond web search to permeate services, devices and platforms...