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Microsoft Advertising Blog

POSTS TAGGED WITH "display advertising"

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Three people standing in a conference room stare at a laptop computer help up in the air and smile.

It's time to press play! Drive performance with Video Ads

Captivating and engaging your target customer in today’s world is a difficult task. To help you reach your audience in new ways and drive performance, leverage Video ads on the Microsoft Audience Network.

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Three youngsters outdoors, taking a picture of themselves with a mobile

Spooky season is upon us—spot top insights for Halloween

Halloween’s just around the corner, and people are already hitting the stores. Microsoft Advertising Insights studied past search trends to help you plan your advertising budget. Here are our top 3 tips to set your campaigns up for success this year!

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Two women working with some handouts in a desk next to a laptop in an office.

Vertical tips for advertising in uncertain times

The COVID-19 epidemic has resulted in a persistent trend of economic uncertainty. You can increase your share of voice (SOV) and reach customers as rivals cut back. All verticals shared the same overarching theme: Consumers want to save.

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A student in a classroom working on his tablet.

It’s back-to-school time: Target top audiences this season

Back-to-school time means parents and teachers are actively looking for retailers to help them prepare for the school year. Read this report with Microsoft Advertising Insights which examines past queries and forecasting tools to predict this 2022.

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Two people sitting on a sofa in front of a tablet.

5 steps to build a successful native campaign

Native advertising, ads which blend seamlessly with the user experience more than common display and banner ads, are now the best way to reach consumers. Here are five tips on how you can make your native ad campaigns more successful.

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