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Microsoft Advertising Blog

POSTS TAGGED WITH "conversions"

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Parallel tracking enables a faster and safer user experience

To enable a fast, trustworthy, and reliable search experience, we’re happy to announce the global availability of parallel tracking. Parallel tracking will be required for all new accounts starting in June 2020, and later in the fall for existing accounts.

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Track your impact better with new conversion goal options

Conversion tracking helps you measure the impact of your ad campaigns on your business, so you can better understand which campaigns, keywords or ads are most effective. We're excited to announce two powerful new conversion tracking updates.

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Helpful migration tips for Expanded Text Ads and final URLs

Learn useful ways to migrate to Expanded Text Ads and final URLs using the Microsoft Advertising Editor and our Recommendations tab. Get benefits such as easier tracking management, faster load times of your landing pages and more engaging ads.

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Save time and increase ad engagement with Responsive Search Ads

Responsive Search Ads (RSAs) make creating and testing ads easier by automating the creation of your ad. Since we announced the RSA open beta, we've seen great response from our advertisers. Responsive Search Ads are now available globally to all advertisers.

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Manage multiple accounts more easily with manager accounts

Learn about how Microsoft Advertising is incorporating your feedback to help make your multi-account management a breeze. We’re rolling out three key updates to help you meet your marketing goals: manager accounts, hierarchies and shared libraries.

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