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Microsoft Advertising Blog

POSTS TAGGED WITH "budgeting"

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Bing listens: useful changes to your billing statement reports

Based on user feedback, Bing Ads continues to deliver helpful improvements in the accounts and billing space. To optimize the experience for our advertisers, we will remove the Ad group ID from the available columns of billing statement reports.

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Track your campaign goals with AI-powered Performance Targets

Bing Ads has evolved the performance reporting experience with the Performance Targets feature. Find out how these enhancements—powered by artificial intelligence (AI)—can help you with forecasting and tracking your results.

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Automated bidding strategies: Target CPA and Maximize Conversions

Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.

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