POSTS TAGGED WITH "microsoft advertising policies"

Following-on from an interesting article dedicated to detailing the nuances of trademark policy, today we’ll focus on R-Links and how this element is critical to the completion of the most detailed review of possible trademark infringements. What is an R-Link? The R-Link is nothing more than the link that helps us to identify in our internal system each specific ad that appears in Bing and Yahoo Search. Why use an R-Link? Like fingerprints to a detective, R-Links are vital for the...

Early in my career with Microsoft, I helped run the search engine optimization (SEO) program at MSN. A challenge faced by all businesses at some point is a common one – who to trust. This pops up with almost every facet within an operation in a...

Outside of sales, brand recognition is what every advertiser wants. When customers are searching for your product or service, you want your business to be the first that comes to mind. When it comes to using brand names in your ads or on your...

Welcome to second part of our 2-part series on how to tailor the reports in the Bing Ads User Interface to help you to grow your business. If you haven’t seen our first report blog, you can view it here. In this blog we will go over how you can...

Advertisers often ask our Editorial team about the “Approved Limited” status of ads and keywords. While we’ve had a few articles on it (check out Learn About Editorial Statuses and Pending Review: A Peek Behind the Bing Ads Editorial Curtain for a...