POSTS TAGGED WITH "editor"

Based upon your feedback, Bing Ads has been working on an initiative to improve Editor’s performance on the following three fronts: Increasing Editor’s speed Aligning Editor’s interface to users’ muscle memory Increasing Editor’s capacity and...

In the previous three posts of this series, we went over the concept and process of using Editor’s import and export function to build up a quality online ad campaign with speed. In the last post of this series, let’s go over the most important step of using external data to build your ad campaign in Bing Ads: managing URL tracking parameters to correctly score your campaigns. Before taking any action, let’s have an overview of URL tracking. What is URL tracking? To measure the business value of...

Let’s be honest, most paid search advertisers, when starting out a campaign for a client or themselves, will always begin with creating an Adwords account. It seems to be normal practice for advertisers to start campaigns this way, and then expand...

In Part I, I described the importance behind Bing Ads Editor’s Import and Export functions as they relate to helping you best assemble an online advertising campaign. Remember that your campaign updates should be bookended by the following...

In my previous Bing Ads Editor Diary entry, I stressed the importance of a thoughtfully organized campaign structure, and suggested leveraging hierarchy as a key tool when experimenting with and optimizing your Bing Ads campaigns. I also mentioned...