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POSTS TAGGED WITH "bidding"

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2 Features in Bing Ads Intelligence to be discontinued

Because the Bing Ads web user interface (UI) experience provides more data in a more efficient layout, helping you to easily connect with valuable customers, we will be discontinuing the both Auction Insights and the Opportunities tabs within Bing Ads Intelligence (BAI). Starting in January of 2016, these 2 features will no longer be available in BAI, but they will still be accessible within the Bing Ads web UI. Where can I find Auction Insights in the Bing Ads web UI? You'll find Auction...

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Reaching customers in the final weeks of the holiday season

During the final weeks of the holiday season it will be crucial to continue PPC optimizations efforts as well as prep for the time period beyond. Here are a few quick tips as reminder of key tasks to watch throughout the last critical weeks for advertisers selling online: Juggle Budgets Check ad spends regularly to ensure that campaigns are getting as much visibility as possible. In the dimensions tab, use the drop-down to show time by date to see daily spend. By enabling the graph, you can...

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Campaign planning with the Bing Ads 2015 holiday calendar

Zen may be the last word you associate with holiday shopping ad strategy, but if there’s any way to be chill this season, it’s by planning ahead. Without a doubt, the big winners of the 2014 holiday season were those who planned, coordinated their plans across media and then planned some more. To help you master the art of digital holiday marketing, Bing Ads has created the 2015 interactive calendar so you can: Know the critical shopping dates you need to plan around. See spending trends – many...

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Get more clicks on a budget with Lower Bid Opportunity

If the budget you have to work with is limiting your campaigns' ad delivery, no doubt you'd be interested to learn about a new feature that could help you gain more clicks -- and potentially, more customers -- without spending more. If that sounds good to you, then let us introduce you to Lower Bid Opportunity, a new optimization feature that makes better use of your limited budget to help get you more clicks. What is Lower Bid Opportunity? All PPC marketers know that lowering bids can decrease...

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Optimize your campaigns with our new Keyword Planner

Wondering how to find more relevant, traffic-driving keywords to lift your current campaign’s performance? Or maybe you're building your first online ad and need help choosing the keywords to describe your business? Then there’s the question for all advertisers, new and old: “How much should I bid on those keywords to be competitive?” Today, we are excited to announce that the release of the new Bing Ads Keyword Planner helps you address these questions. What is Keyword Planner? Keyword Planner...

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