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POSTS TAGGED WITH "bidding"

Page 6 of results

The science of brand bidding: Follow-up and FAQs

The pros and cons of bidding on your own brand terms can keep you running in circles. On one hand, bidding on your own brand terms could be a waste of money if your organic results are showing up anyway. On the other, what do you lose (or, what’s the cost) when you don’t invest in bidding on your brand terms? The data scientists at Bing Ads wanted answers on the brand-term bidding question, so they created tests, conducted the study and compiled the data. Led by Lars Hirsch, our Director of...

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2 Features in Bing Ads Intelligence to be discontinued

Because the Bing Ads web user interface (UI) experience provides more data in a more efficient layout, helping you to easily connect with valuable customers, we will be discontinuing the both Auction Insights and the Opportunities tabs within Bing Ads Intelligence (BAI). Starting in January of 2016, these 2 features will no longer be available in BAI, but they will still be accessible within the Bing Ads web UI. Where can I find Auction Insights in the Bing Ads web UI? You'll find Auction...

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Reaching customers in the final weeks of the holiday season

During the final weeks of the holiday season it will be crucial to continue PPC optimizations efforts as well as prep for the time period beyond. Here are a few quick tips as reminder of key tasks to watch throughout the last critical weeks for advertisers selling online: Juggle Budgets Check ad spends regularly to ensure that campaigns are getting as much visibility as possible. In the dimensions tab, use the drop-down to show time by date to see daily spend. By enabling the graph, you can...

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Campaign planning with the Bing Ads 2015 holiday calendar

Zen may be the last word you associate with holiday shopping ad strategy, but if there’s any way to be chill this season, it’s by planning ahead. Without a doubt, the big winners of the 2014 holiday season were those who planned, coordinated their plans across media and then planned some more. To help you master the art of digital holiday marketing, Bing Ads has created the 2015 interactive calendar so you can: Know the critical shopping dates you need to plan around. See spending trends – many...

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