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Microsoft Advertising Blog

POSTS TAGGED WITH "ads"

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Introducing multi-account Google Imports

Get up to speed on a powerful capability: You can now choose multiple Microsoft Advertising accounts when using Google Import. Make it a snap to keep all your accounts in sync.

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Deliver more relevant ads with IF functions

We’re excited to announce the global availability of IF functions for all our advertisers. With IF functions, you can customize a single expanded text ad with messages based on your customer’s device or a specific audience segment.

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Making your performance reporting clearer and more reliable

Performance reporting is a key element in enabling continuous optimization of your campaigns. To limit confusion and help you focus only on the metrics that matter most, average position will be deprecated from performance reports beginning in September 2020.

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Migrate to Expanded Text Ads: Deadline extended

Expanded Text Ads have big performance advantages over standard ads, so we've strongly encouraged everyone to migrate. Previously, we announced that standard text ads would no longer serve after 2019, but to give you more time to migrate, we’ve extended the deadline.

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Achieve more with the redesigned Microsoft Advertising

Microsoft Advertising has been working on a series of changes to modernize the look, feel, and functionality of our product. Now, you can get a look at the previews of the new redesigned interface. Join us for a test drive and share your feedback.

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