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Webcast: The Art and Science of AI + Creativity

You may be feeling uncertain of the future of creativity in what feels like a pretty complex environment.  And it’s causing us all to re-imagine the possibilities. It’s the classic left brain, right brain quandary — the blending of art and science to drive innovation, which has become more important than ever before. ​
 
Creating better experiences for your customers, the people you engage with, is not about handing off your advertising to machines. At a time of advancing automation, creativity remains the essential differentiator — of greater value than at any other point in human history.
 
Join Microsoft Advertising on at 11 a.m. (PST) on November 21 as we present The Art and Science of AI + Creativity webcast. Discover how market leaders are increasing engagement and performance by anticipating customer behavior and learn how you can create more valuable experiences with AI-powered targeting solutions like In-market Audiences, Custom Audiences, LinkedIn Profile Targeting, and Target CPA.
 
With features that incorporate your own data, and those that take advantage of powerful Microsoft Advertising data, you can pinpoint your target audience. With a full suite of targeting features, you can reach potential customers who meet the criteria you specify, exposing your ad to customers who are interested in your products or services and are more likely to convert.
 
We will also have special guest Tim Halloran, Account Services Manager from Aimclear, walk us through his experience and learnings implementing a chat bot with the goal of increasing account creations while reducing CPA.

Learn the Art of Advertiser Science

The Art of Advertiser Science is a monthly webcast series where we discuss the art and science behind running top digital marketing campaigns. You'll get the latest Microsoft Advertising research and expert insights as well as hear compelling customer stories. Together we'll tackle complex concepts, tough questions and new discoveries that will hopefully inspire and empower you and your business to grow.
 
Register now for the webcast on November 21. There will be a live Q&A following the presentation, so bring your questions and take advantage of engaging directly with the experts.