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Microsoft is “all-in” with search advertising

For an inside look at the people and ideas behind Microsoft Search Advertising, we give you the Microsoft Search Advertising All-In Video.

In this video, Microsoft Search Advertising Corporate Vice President, Rik van der Kooi, talks to Danielle McMeekin, Regional VP of Sales, about what excites him about Bing Ads and how Microsoft is committed to growing Bing to meet the needs of current and future Bing Ads clients.

Viewing options

If you're pressed for time, or if you're only interested in specific topics, we divided the full-length interview into six “bite-sized” episodes, each lasting no more than 2.5 minutes. You'll find links to each one below the full-length video.



Microsoft Search Advertising “All-In” video episodes

Episode 1: Empowering Customers (01:20)

Episode 2: Bing’s Value to Advertisers (01:35)

Episode 3: Growing Scale for Advertisers (01:43)

Episode 4: Audience Matters (01:15)

Episode 5: It’s a Mobile World (02:30)

Episode 6: We’re all in! (01:16)