In today’s digital world, every action has a measurable reaction. As we become much more ambitious in our digital marketing campaigns across multiple channels, we need our tools to help make things simpler.
Website tags are core to measuring campaign performance. Tag management providers help make it easier for us to manage multiple tags at once and ensure they stay up to date.
That’s why we’re excited to partner with Adobe to integrate our Universal Event Tracking (UET) tag
into Adobe Cloud Platform Launch
—Adobe’s next-generation tag management system. This feature will be available for North America, in the U.S. and Canada.
My colleague Jim La Force, Partner Account Executive on the Bing Ads team, had this to say about Launch by Adobe:
“Launch by Adobe is a giant step forward in providing advertisers with a comprehensive tag management solution. Bing Ads was able to quickly integrate into this revolutionary new platform. And advertisers will experience how much easier it is for them to get started and stay up-to-date with our Bing Ads tag.”
Corey Spencer, Adobe’s Director of Product Management for Adobe Cloud Platform, added:
“We built Launch by Adobe as an extensible platform with open APIs so that brands can effortlessly integrate all of their favorite tools to speed up workflows and scale. We’re excited customers can now easily access the Bing’s UET tag through Launch by Adobe and look forward to continuing our collaboration with Microsoft in the future.”
The UET tag provides several benefits for your Bing Ads campaigns, such as enabling key features like remarketing, conversion tracking, automated bidding, and new reporting insights.
Get started today by visiting the Adobe Cloud platform and enabling the Bing Ads UET tag extension
within your Launch by Adobe dashboard.