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Microsoft Advertising Partner Awards 2022: Americas finalists

The words Microsoft Advertising Partner Awards, Celebrating excellence over a blue and purple background with Microsoft’s logo in the upper left corner.

In celebration of the powerful partners who help make Microsoft Advertising successful, we’re thrilled to announce the finalists for this year’s Microsoft Advertising Partner Awards in the Americas.

The Microsoft Advertising Partner Awards will recognize our Elite and Select Partners for the incredible work they’ve done in 2022 across various categories. The theme for the awards this year is “Celebrating excellence” to reflect the achievements of our partners over the past year.

We had an outstanding, competitive pool of nominations to choose from this year, a testament to all the great work of our partners and the success of their clients. Our sincere thanks to all the Americas Partners who submitted nominations.

Winners will be announced via a blog post on March 20, and in the following weeks we’ll be celebrating their excellence across social media.

Categories and finalists appear in alphabetical order.

Company and Team Awards

Audience Excellence Award

Awarded to a team that exhibits excellence in their audience campaigns through strategy, optimization, and performance. We’ll specifically be looking at growth and adoption of products and features across the Microsoft Audience Network, as well as collaboration with Microsoft Advertising account teams to drive a successful strategy.

  • Adtail
  • dentsu
  • Mindshare
  • Sales & Orders

Client Partnership of the Year

Awarded to a Partner (Agency, Channel, Supply or Technology) and their client (direct advertiser) who have exemplified the power of collaboration and working toward a shared goal with Microsoft Advertising. The client, Partner, and Microsoft Advertising will have come together to drive innovation, revenue growth, and feature adoption across the Microsoft Search and Audience Networks.

  • CMI Media Group
  • dentsu
  • LiveRamp
  • Spark Foundry
  • Tinuiti

Independent Partner of the Year

Awarded to an Elite Independent Partner that demonstrates effective engagement and true partnership with Microsoft Advertising across the Microsoft Search and Audience Networks to deliver success to their clients. This award recognizes a Partner that demonstrates a unified approach and advocates usage of Microsoft Advertising products and features, innovation, competitive differentiation, and customer value.

  • Logical Position
  • ROI Revolution
  • SearchKings
  • Skai
  • Wickfire

Retail Team of the Year

This award offers recognition to a Partner who works across the Retail vertical. This award takes into consideration revenue, feature adoption, and overall partnership with Microsoft Advertising across the Microsoft Search and Audience Networks. A successful entry will demonstrate industry knowledge and expertise, as well as consistent, high-quality marketing solutions to Retail and Consumer Goods customers.

  • dentsu
  • Logical Position
  • ROI Revolution

Rising Star of the Year

Awarded to a Select Partner that has demonstrated the most accelerated focus this past year with Microsoft Advertising across the Microsoft Search and Audience Networks in terms of revenue, feature adoption, and partnership and is showing a strong future trajectory in these three areas.

  • (un)Common Logic
  • EXCLUSIVE Concepts
  • MatchCraft
  • OBMedia

Social Impact Awards

This award subcategory includes the finalists from the Community Response and Marketing with Purpose awards and highlights inspiring solutions and celebrates changemakers who drive purpose and action across these categories.

  • Cadastra – Community Response Award
  • DuckDuckGo – Community Response Award
  • GroupM – Community Response Award
  • Mediabrands – Marketing with Purpose Award
  • Ovative Group – Community Response Award
  • Raccoon.Monks – Community Response Award
  • Raccoon.Monks – Marketing with Purpose Award

Partner Awards

Agency Partner of the Year

Awarded to the Agency Partner who has showed excellence in partnership with Microsoft Advertising across the board.


  • Mindshare Canada
  • Touché!

Latin America

  • Alkemy LATAM
  • Blinks Essence
  • i-Cherry
  • Raccoon.Monks

The United States

  • dentsu
  • GroupM
  • Horizon Media
  • Mediacom

Channel Partner of the Year

Awarded to the Channel Partner who has showed excellence in partnership with Microsoft Advertising across the board.

  • EXCLUSIVE Concepts
  • Logical Position
  • ROI Revolution
  • Tinuiti (Growth Media Division)
  • Wickfire

Supply Partner of the Year (Regional finalists)

Awarded to the Supply Partner who has showed excellence in partnership with Microsoft Advertising across the board.

  • DuckDuckGo
  • Ecosia
  • OBMedia
  • System1
  • Tempest

Congratulations to our finalists in the Americas.

Learn more about our Asia Pacific and Europe finalists in their regional blogs and about the Microsoft Advertising Partner Program. Don’t forget to follow #MSFTAdsPartner online.

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