As the owner or manager of a small- or medium-sized business, you’re constantly juggling multiple obligations associated with building and growing your business, from finance to operations to promotion. There’s no shortage of things to manage and learn.
Mastering the basics of growth marketing
When developing a strategy to promote your business, search engine marketing (SEM) is how you can get your ads in front of future customers when they’re searching for businesses like yours. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours.
Since you’re busy running your business, let Bing Ads help you reach your new customers and efficiently create, launch and manage your SEM ad campaigns. In this webcast, we’ll walk you step by step through a “getting started checklist” of creating an account and campaign, including:
- Setting up a Bing Ads account
- Importing your Google Ads campaigns
- Determining keywords
- Setting up an ad campaign for your business
- Setting a budget that works for your business
- Targeting local customers
- Tracking the impact of your ads
to join us for the live webcast at 11:00 a.m. PST on March 7, 2019 or to view it on demand.
We’ll have a live Q&A session at the end of the presentation, so bring your questions and take advantage of the opportunity to engage directly with the experts.