Microsoft Advertising blog

All in on AI: “Discovery to Influence in GEO” Part 1

Jean‑Yves Scauri breaks down GEO: how AI decides what to surface, why brand signals fragment, and what matters for visibility and credibility.

March 30, 2026

Debunking the myth: Is AI-powered search killing ad success?

AI isn’t replacing search - it’s reshaping it. Learn how Search First brands stay visible and influential across AI driven, zero click customer journeys.

March 27, 2026

The AI Performance dashboard: Your view into where your brand appears across the AI web

The new AI Performance dashboard gives advertisers key visibility and insights to understand how their content is cited in generative answers.

March 23, 2026

Play smarter on the world's biggest stage for football

Learn how Microsoft Advertising helps brands engage fans, stay visible across screens, and convert intent during this summer's biggest football tournament.

March 19, 2026

Negative keywords for PMax and other product news for March 2026

See the March 2026 product updates for Microsoft Advertising platform, including negative keywords for PMax, and updates for auto-bidding and travel feed.

March 17, 2026

Decoding Ramadan 2026: Data-Driven Strategies for the Middle East, Türkiye, and Africa

Microsoft Advertising and InMobi Advertising highlight key Ramadan consumer and search trends in the Middle East, Türkiye, and Africa, outlining marketing

February 25, 2026