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Today we’re answering the audience questions we received during The Art and Science of Remarketing webcast but didn’t have time to answer. This webcast (now available on-demand) explores remarketing optimization to help you unlock the potential of this unique way to reconnect with your audience. From myth busting to strategies that go beyond the basics, recharge your retargeting techniques and reimagine the possibilities of remarketing.
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We ask Cortana about the weather. We request Alexa to turn on the lights. Over 500M people use a digital assistant of some kind. The advent of digital assistants is upon us and will once again require us to rethink everything we know about digital marketing.
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This article is the third in our SMB PPC series to help small businesses learn how to set goals for their marketing campaigns. Setting goals for PPC campaigns is vital for small businesses getting started in digital marketing, and while it’s not required to have goals before you start a marketing campaign, it is strongly recommended. This article will walk you through some goals and how relevant they are for different business models.
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When it comes to shopping in the name of love, people aren’t afraid to spend money. Retailers went gaga over $19.7 billion in Valentine’s Day sales last year.1 Show some love to your search engine marketing (SEM) campaigns this Valentine’s Day; If you don’t, you’ll be missing a big opportunity to generate leads and revenue in Q1 2017.
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December is the last stretch in holiday advertising and the most crucial. It makes good fiscal sense to allocate more advertising resources during the month of December. The increases that retailers and vendors see during the holiday shopping season should compensate for the increase in advertising costs, making such spending a wise business investment.
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