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Introducing Microsoft Advertising’s Performance Max

Microsoft Advertising is committed to helping our clients leverage AI in market-leading ways that save you time and build your business more effectively. This is why we’re introducing Performance Max, a new campaign type that perfects your creative and targeting combinations through automation.

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AI in action: See the future with Predictive Targeting

Predictive Targeting uses data from your existing ads and landing pages, combined with Microsoft’s unique audience intelligence signals to deliver the perfect ad to a relevant audience, driving the best performance for your campaigns.

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Putting our assets to work for publishers and advertisers

We’ve been on a journey at Microsoft Advertising to transform our business. Over the past few years, our strategic acquisitions and exclusive partnerships have set the stage for a fundamental shift in how we empower our clients and the industry. Today we’re announcing upcoming changes to the names of some of our platforms, including what these changes represent.

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