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Microsoft Advertising Blog

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Leverage Optimization Score to help guide your account management

Get started with Optimization Score, a new feature to estimate how well an account is set to perform. Learn about your account optimization status and actions you can take to improve it. Now available for accounts and campaigns on the Recommendations tab.

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Video ads and other key product updates for September

Learn about key Microsoft Advertising product updates for September, including two exciting new pilots for the Microsoft Audience Network: video ads, and vertical-based product ads. Find more ways to better empower your relationships with customers.

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Target Impression Share and other August product updates

Learn about our August product updates, including an exciting addition to our automated bidding product suite, feed-based campaigns enhancements, new automated extensions and more. Catch up on all the latest developments in Microsoft Advertising.

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Video Extensions: Stand out with eye-catching video ads

Leverage Video Extensions to promote your services, demonstrate your products, highlight reviews, or build your brand image. Eye-catching interactive video ads are one of the best ways to capture your customers.

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