Product news

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

Reaching customers with the right message at the right time is essential in helping you maximize your advertising dollars. Ad customizers help you reduce setup time and improve ad quality by creating hundreds of ad variations with just one ad copy.

Learn about new prominence metrics (formerly known as share of voice) now offered in Microsoft Advertising. These useful metrics provide clearer insight on where your ads appear on search result pages and help you to better optimize your performance.

In today’s digital era, consumer expectations of a fast, trustworthy and reliable online experience are high. To create a better experience, we’re rolling out parallel tracking, the final URL suffix, and increasing the available custom parameters.

Price Extensions are a pay-per-click extension that displays your products or services, along with their corresponding prices, to searchers. Utilizing them will add more value to key business information highlighted in extensions. We're bringing Price Extensions to Microsoft Advertising Editor so you can now manage them in bulk.