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Get clearer insights on ad performance with prominence metrics

Learn about new prominence metrics (formerly known as share of voice) now offered in Microsoft Advertising. These useful metrics provide clearer insight on where your ads appear on search result pages and help you to better optimize your performance.

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Better tracking with final URL suffix and more custom parameters

In today’s digital era, consumer expectations of a fast, trustworthy and reliable online experience are high. To create a better experience, we’re rolling out parallel tracking, the final URL suffix, and increasing the available custom parameters.

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Get started: Price Extensions in Microsoft Advertising Editor

Price Extensions are a pay-per-click extension that displays your products or services, along with their corresponding prices, to searchers. Utilizing them will add more value to key business information highlighted in extensions. We're bringing Price Extensions to Microsoft Advertising Editor so you can now manage them in bulk.

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Experiments: Test your campaign changes with confidence

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

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Enhance your campaigns with new AI-driven recommendations tab

Learn about how you can save time and enhance your campaigns with new and improved recommendations, utilizing state-of-the-art AI-powered suggestions that are customized, easy to understand, and insightful.

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