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Microsoft Advertising Blog

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Manage multiple accounts more easily with manager accounts

Learn about how Microsoft Advertising is incorporating your feedback to help make your multi-account management a breeze. We’re rolling out three key updates to help you meet your marketing goals: manager accounts, hierarchies and shared libraries.

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Coming changes to your budget strategy features

Microsoft Advertising will be deprecating the Accelerated budget strategy by October 31, 2019 for Search, Dynamic Search Ads (DSA) and Shopping campaigns. After this migration, campaigns will start serving as Standard regardless of the chosen strategy type.

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Microsoft Advertising listens: Your feedback for the first half of 2019

At Microsoft Advertising, our mission is to work with each of you to solve business challenges. We review feedback you've shared and use these ideas to continually improve our product. Explore some of the improvements we’ve made so far in 2019.

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Automate more with labels in Microsoft Advertising Scripts

Labels in Microsoft Advertising Scripts allow you to create customized tags to associate with your campaigns, ads groups, ads, or keywords. Utilize this powerful functionality in your scripts to help manage your campaigns and drive results.

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Audience targeting solutions

Microsoft Advertising is announcing powerful new audience targeting solutions that combine your secure customer data with new Microsoft technology, to pinpoint your ideal customers when they’re ready to buy.

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