January 28, 2014
In the upcoming Editor release, you will be able to validate Get/Post changes with ease by leveraging the enhanced sync result window. Overview of enhancements to the Sync Result Window 1) Validate changes at a glance After a Get or...
August 28, 2013
Based upon your feedback, Bing Ads has been working on an initiative to improve Editor’s performance on the following three fronts: Increasing Editor’s speed Aligning Editor’s interface to users’ muscle memory Increasing Editor’s capacity and...
August 19, 2013
In the previous three posts of this series, we went over the concept and process of using Editor’s import and export function to build up a quality online ad campaign with speed. In the last post of this series, let’s go over the most important step of using external data to build your ad campaign in Bing Ads: managing URL tracking parameters to correctly score your campaigns. Before taking any action, let’s have an overview of URL tracking. What is URL tracking? To measure the business value of...
July 29, 2013
In Part I, I described the importance behind Bing Ads Editor’s Import and Export functions as they relate to helping you best assemble an online advertising campaign. Remember that your campaign updates should be bookended by the following...
July 23, 2013
In my previous Bing Ads Editor Diary entry, I stressed the importance of a thoughtfully organized campaign structure, and suggested leveraging hierarchy as a key tool when experimenting with and optimizing your Bing Ads campaigns. I also mentioned...