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Microsoft Advertising Blog

Luca Immovilli

Analytical Lead, Microsoft Advertising

BLOG POSTS BY Luca Immovilli

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Brand building: The importance of a sustainable future

A shift is happening with consumers: they’re paying more attention to the sustainability practices of brands, and brand adaptation is essential. Microsoft Advertising Insights can help, with insights on the retail, travel, and automotive industries.

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The value of non-brand queries across key verticals

Smart keyword research is critical to increase search traffic to your business. The two main keyword types are brand and non-brand. Both are important, but today we dive into the importance of non-brand keywords and how they can help you grow your reach.

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