Lisa Osse

Do you have multiple people signing in to the same account? Do you need to change the Microsoft account that you sign in to Bing Ads with? If the answer is “yes” to either of these questions, you should know about inviting users to a Bing Ads account, because this process will help you manage your account with greater security and control. Multiple users signing in to the same Bing Ads account A best practice for companies or agencies that have multiple employees using a Bing Ads account is to...

You’ve spent time setting up your account, campaigns, and ad groups. You’ve fine-tuned your ads and entered your keywords. You’re ready to go live and see your ads on Bing, but you see this instead: And then maybe this too: If you haven’t...

With lots of attention on clicks, impressions, and quality score, it’s worth taking a little time to talk about the nuts and bolts of paying for search advertising. It’s not an exciting topic, but if you want your ads to serve smoothly, you should...