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Microsoft Advertising Blog

Lisa Osse

BLOG POSTS BY Lisa Osse

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The First “P” in PPC: What You Need to Know About Paying for Bing Ads

With lots of attention on clicks, impressions, and quality score, it’s worth taking a little time to talk about the nuts and bolts of paying for search advertising. It’s not an exciting topic, but if you want your ads to serve smoothly, you should...

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